Discounts act as a powerful incentive, enticing potential customers who may be on the fence to take action. The perception of getting a deal or saving money often spurs immediate interest and prompts users to provide their contact information or engage with your product or service. Additionally, discounts create a sense of urgency, pushing leads to act quickly before the offer expires, thus expediting the conversion process. When strategically implemented, discounts can serve as a valuable lead generation tool, drawing in a broader audience and nurturing potential customers into loyal clients, ultimately driving business growth.